Sunday, February 15, 2015

Rosie O'donnell on the run again

image credit Wikimedia Commons

Rosie O'donnell is on the run again - from the View. Many of us knew it, felt it, said it. It as a bad decision to rehire Rosie O'donnell for the View and was bound to end in disaster. The View has been driven to desperation lately with the Talk on their heels and somehow felt that by brining back Rosie who had left the show, under dubious circumstances, would have brought some needed life-giving infusion to the show. Rosie said a low key goodbye to The View again, yesterday. Her reason for leaving this time is to focus on her 5 children after the break up of her second marriage, this one to Michelle Rounds.

 Rosie O'donnell was hired in September 2014 however, the show has experienced a ratings slide from last season. The hoped for spike in ratings with a new panel did not happen. We do know that there were instances of Rosie and Whoopi locking horns on several issues resulting in what I would describe as a shouting matches this time around. And if you believe the media reports, Whoopi and Rosie were fighting over anything seating arrangements even before the show aired.

Rosie's staying power on previous assignments should have provided The View's hierarchy with clues. She quit her magazine Rosie which was launched in 2000 less than 2 years later due to a dispute over editorial control. She was first hired as moderator of The View in 2006 creating some famous controversies resulting in her contract being mutually cancelled the following year . The show did see a ratings jump in 2007 but this could be due to timing in a heated pre-election period. Her Rosie talk show on Own had its debut in 2011 but was cancelled in 2012 for low ratings.


Things to consider before hiring or re-hiring a talk show host. Does he or she play nice in the sandbox? Are they popular with the viewing audience? Rosie was named the most Annoying Celebrity of 2007 by PARADE reader's poll. How are their interpersonal skills? How successful have they been in similar venues?

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